A tin of Crowned Clay. High hold, lasts all day. Matte finish, zero shine. All-natural ingredients. Two tins of Crowned Clay stacked on their edges A tin of Crowned Clay on a grey cloth The Crowned Clay lid from above: High hold, matte finish A tin of Crowned Clay leaning on another

Crowned · 3 oz

Matte Clay

  • Transforms flat hair instantly
  • Strong all-day hold
  • All-natural ingredients
  • High hold
  • Low shine
Best value

$5.95 shipping on any order up to 8 jars. Every third jar is free, however many you get.

Try it for 30 days. Not for you? We'll refund your first jar, no need to send it back. Details

Subscribe & save Free shipping on every box2 to 8 jars every 4, 6 or 8 weeks. $20 a jar. Change or cancel anytime.
Jars a box
2
Every

2 jars every 6 weeks$40.00

Free shipping on every box

Natural matte finish with all day hold.

  • All natural ingredientsBeeswax, clay, shea butter
  • All day holdSet once, stays put
  • Matte finishZero shine, looks natural

Key ingredients

BeeswaxFlexible all-day holdBentonite ClayVolume and oil controlShea ButterSoftens without shineBeeswaxFlexible all-day holdBentonite ClayVolume and oil controlShea ButterSoftens without shineBeeswaxFlexible all-day holdBentonite ClayVolume and oil controlShea ButterSoftens without shine

Try it

Step 1 — click the crown.

Why use Crowned?

01

All-natural ingredients

Bentonite clay, kaolin clay, arrowroot, beeswax, shea butter and vitamin E. Nothing in the jar you can't name.

02

Affordable pricing

$20.00 a jar, and every third jar is free. Premium hold without the premium markup.

03

All-day hold

Expect a hold that lasts all day long.

04

Made and shipped in the USA

Made here and shipped from here, start to finish.

Steps for use

A dime-sized dab of clay in an open palm, ready to warm between the hands Sample image
Scrunching the clay into the hair with the fingers Sample image
A finished short textured hairstyle with a matte finish Sample image
  1. Step 1

    Scoop

    Take a dime-sized amount and warm it up between your hands.

  2. Step 2

    Apply

    Evenly scrunch into your hair while it is wet, damp, or dry.

  3. Step 3

    Style

    Shape into your desired look and instantly see the results.

Try it for 30 days

If Crowned isn't for you, email us within 30 days of delivery and we'll refund your first jar. Keep it, no need to send it back.

Guarantee & returns

We don't hide what's inside

Only 6 natural ingredients. Nothing you can't name.

Questions people actually ask

How is CROWNED hair clay different from other brands?

Some other brands use harsh, unnatural ingredients that can damage your hair. CROWNED hair clay is oil based and made with ingredients your hair will actually benefit from. No shortcuts.

Who is this clay made for?

CROWNED hair clay is recommended for men with short to medium length hair. It adds natural texture to all hair types, but it's not ideal for long or very curly hair.

How much hold is it going to give?

Expect a strong, all-day hold with natural texture, not a crusty, stiff feel. Some cheaper clays can flake; ours stays flexible and touchable.

Will it make my hair greasy?

No. Even though it's an oil-based clay, the formula is designed for a matte finish with no gloss.

How easily does it wash out?

Easily. It's oil based but not greasy, so it washes out with just shampoo.

Will it hurt or dry out my hair?

No. We use all-natural, premium ingredients that condition your hair while you style. We never use drying alcohols, cheap fillers or harsh ingredients that make your hair look and feel worse over time.

Does it have a scent?

No added scent. No fragrance or essential oils, so all you might notice is a faint natural note from the shea butter and beeswax.

Can I use this product with other products?

Yes. CROWNED hair clay works great by itself, but pairing it with products like sea salt spray or texture powder gives it even more texture and brings out its full potential.